About

Since 2011 FXGroup has been focused on building a strategic, progressive influence through engaged, energetic business practices.

The FXGroup was founded as a vehicle to explore strategies to innovate, initiate and help grow business in Australia and beyond. FXGroup is interested in working with a very select clientele who wish to take their business, or idea into an explosive growth period. 

 

Franchising and licensing is a specialist arm of FXGroup taking existing going concern businesses and formulating a strategic plan to deploy domestically and beyond. FXGroup will be involved from the planning, through to final execution of the model as it is deployed in the market. 

For small and local business, we have a Marketing Division, with two specialist Business Development Managers who will visit you on site and tailor an advertising program to help you grow your customer base.

 

A third division, and one which often is utilised in the former categories, is that we can assist businesses to  flourish, keeping the best people up to date with the best skills via a formalised training program.

 

The group is headed by the following two lead partners and the team.

Frank Lucisano
Managing Director
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Frank has founded several very successful businesses and has exemplary results in releasing franchise models throughout Australia. He sits on several management Boards and is currently CEO of Australia's leading Digital Technologies educator. "Making things happen" and making them happen fast.

 

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Fiona Hull
Videographer
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With artistic ability beyond reasonable expectation Fiona captures and brings to life everything she films. With an exceptional feel for capturing the essence of a moment, she brings her wealth of experience from her studio "Timbrel Films" to the corporate world helping our clients with video ads that truly delight.

 

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Erin Ritchens
Visual Design
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From start-ups to established businesses, Erin has a strong eye for design when it comes to branding, graphic design and websites. She will work with you to create a unified brand across all marketing touch points, ensuring your business looks professional and stands out in the crowd.

Elizabeth Shorter
Operations Manager
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Elizabeth has an energy and motivation un-matched in the business consulting and training sector. Her passion for adult training and development and guidance through developmental processes is invaluable to growing operations ensuring their continued success and growth.

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Adam Carrick
Business Development
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With over 20 years experience in customer service both within retail and the commercial sector Adam has a sense of helping you put in place what you need to grow your business. Always happy to come and see your premises and design a service that will put your business front and centre of customers minds.

 

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Sarah Bishop
Marketing Strategist
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Sarah is a brand builder with 20 years’ experience in marketing strategy across corporate, agency and consulting roles. She has worked for various blue chip companies in both B2B and B2C and now helps clients to develop powerful brands through strong strategy, meaningful messaging and a purposeful approach to communications.

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Michaela Constantine
Senior Editor
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Michaela is our "behind the scenes' wizard in control of content creation, media and assets helping each of our clients get exactly the marketing creations they need. With a flair for visuals, Michaela crafts each project with finesse and care to give your business a truly unique and exciting feel.

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Tianna Butterworth
Business Development
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With a background in sales, marketing and operations Tianna has managed both sales and marketing teams alongside delivery and operations. Experience, knowledge and understanding of her customers needs is paramount to her success in delivering a solution that exceeds the customers expectations.

 

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James Brown
Sales & Process
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James is an enthusiastic business development leader. With 15+ years of expertise in generating new business markets & being eager to collaborate and professionally develop teams to streamline processes. He delivers actionable strategic insights, consultative project-leadership and is adept at fostering motivated and engaged team cultures.